Take him up the aisle

Well done House of Fraser – ok this is a bit kitche and a bit stereotyped but you have to give them 100% respect for such a bold and open campaign.

Let this be the first of many…

[youtube https://www.youtube.com/watch?v=S57VvWHzSto&feature=youtu.be]

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2 Comments Add yours

  1. Paul Hanson says:

    Hi Keith,

    I think this is a horrific advert. It captures all the worst stereotypes rather than celebrating individuality which it could’ve done so easily and the straight female voice over is cringeworthy. It feels like this ad was designed by a straight marketing or female only team without consulting their actual target market. I think it’s a great example that they’ve stepped forward and done it but unfortunately it turned into an example of how not to do it. Hope the next similar one is better.

    Hope you’re well. We must catch up soon. What are you upto next week?

    Px

  2. I kind of like it. It’s a bit cheesy, yes. But it is fun and a step in the right direction. Thanks for sharing it.
    🙂

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